Realistic estimates say that WhatsApp counts 1.5 billion users worldwide, 120 million of them in Brazil alone.
It is evident that we are facing a new era, where people are increasingly connected and aware of the importance of real-time information. It is not even necessary to go far, just a simple and accurate analysis: when was the last time you turned off your cell phone? Most of you can't even remember when was the last time this happened.
A survey conducted by Panorama Mobile Time/Opinion Box in December 2021, which can be accessed here, points to WhatsApp, Instagram, and Facebook, respectively in this order, as the top 3 among the 10 most accessed apps by Brazilians.
And not to be left out, companies of all sizes and segments have been striving (and reinventing themselves) to discover the most effective ways to carry out strategies to expand the reach through the most popular applications among their audience, especially the Brazilian darling: WhatsApp.
To support its customers in this mission, the TalkAll platform has been working to offer functionalities capable of attracting, engaging and retaining more users, aiming at the success of their customer care, support and communication actions.
The role of WhatsApp for customer service and support is unquestionable, since it allows users to have their demands met in a fast and practical way, in an environment (application) that they feel used to, safe, and comfortable with.
When it comes to direct and effective communication, the app also stands out. To give you an idea, WhatsApp has been exploding in popularity with each passing year: Realistic estimates put it at 1.5 billion users worldwide, 120 million of them in Brazil alone.
An important piece of information
Customer groups, the popular "WhatsApp groups", which include up to 256 people, although they are always cited and even requested by some prospects, are not recommended for companies because they violate the LGPD - General Law of Data Protection and may also be subject to complaint from what the legislation in force provides, under penalty of generating contingency. TalkAll does not work or promote any kind of action that violates the privacy policies of WhatsApp (Meta) or the LGPD.
By using our platform to build a structured, two-way communication, the relationship between company (our client) and users (our client's target audience) becomes much stronger, so that users become even more loyal to the brand.
Believe us, there are many strategies and features that marketers can use and exploit to increase their conversions and revenue using WhatsApp, via the platform. Keep up with our blog posts and stay on top of everything TalkAll can do for your business!
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