In the same way that insistent telemarketing calls or countless unsolicited emails that overflow our inboxes generate several annoyances, the invasive messages via WhatsApp have been bothering a good part of the Brazilian users.
Serious companies that are really committed to their customers worry about following to the letter the best practices for using WhatsApp, always keeping an eye on the updates of Meta's Policies, and the guidelines of the LGPD - General Law of Data Protection.
One of the ways to always comply with these best practices is to have users authorize the sending of communications by means of opt-in. So, do you know what opt-in is?
Opt-in or Term of Acceptance settings.
Opt-in is the authorization that the client gives to receive the content prepared by the company. Through it, the client's real desire to be up-to-date with your news is manifested.
Instead of buying cold lists and shooting in the "dark", with opt-in you can build a qualified list, increasing your business possibilities.
Opt-in or Term of Acceptance settings
In TalkAll Communication platform, the acceptance term can be included and configured in the greeting message. This way, besides feeling welcomed, the user is instructed to opt-in to receive information about your communication channel and offers.
This message can be created according to the language already used in other media, with terms and expressions more common to your audience, and even with emojis.
Still, we have provided some options to help you write a greeting message with opt-in options. Just take a look:
Option 1
Welcome! To receive our daily offers, please add this number to your
calendar, send us the message "I want offers" and stay on top of our news!
If you wish to stop receiving our offers, please send "#sair" and remove our number from your address book. It's a pleasure to have you here!
Option 2
We are very happy to welcome you! To receive our offers here, just:
1) Add this number to your phonebook.
2) Send us the message: "I want offers".
That's it! Now you will be up to date with our news!
If you wish to stop receiving our messages, just send #sair and remove the number of our channel from your address book.
Option 3
Hello, welcome to our offers channel! If you want to be informed about all our offers, add this number to your phonebook and send the message "I want offers".
When you want to stop receiving our offers, please send "#sair" and delete our number from your address book.
Option 4
Hello, how nice to have you here in our channel of offers! If you want to stay up to date with all our news just add this number to your mobile contacts and send us the message "I want offers".
You can stop receiving our offers at any time by sending a message with #sair and deleting our channel number from your address book.
That's it!
It is worth remembering that the opt-in configuration can also be set up in the chabot of your TalkAll Attendance channel, as in the example:
To stay up to date with TalkAll Solutions news, you must agree to the Privacy Policy. To read, please visit https://talkall.com.br/politicas-de-privacidade/
You agree.
- Yes 👍
- No 👎
Answer 1. yes 👍
Now add the number (XX) XXXXX-XXX to your address book and send "Hello, I want to hear the news! That's it! You are already subscribed to our communication channel!
Simplified opt-in is a form of unique, express and secure authorization by users who wish to receive messages from your business. Sending messages without authorization is not well regarded by WhatsApp and the entire Meta group.
If you want a quality contact list, with users who are really interested in the content created by your business, and who will become recurring customers, don't give up on opt-in. Besides all the advantages we have already mentioned, it is one more way to maintain the security and integrity of your customer relationship channels.
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