The digital communication market is increasingly crowded! Every day, countless brands appear on the market offering miraculous solutions that promise to revolutionize the corporate world, reaching countless people in the most varied ways and, of course, considerably increasing companies' revenues.
But the reality is not quite like that! There are no ready-made formulas for success, but there is a market full of possibilities and customers eager for innovations and novelties that can make them more competitive in the commercial scenario.
With this in mind, TalkAll and Bnex teamed up to bring answers to the main questions from their clients and business partners in the retail segment. With the live WhatsApp as a Sales Channel for Retail, concepts and strategies that can collaborate with the increase of sales and engagement of shoppers were approached and discussed.
Bnex, a group formed by the union of the companies GS Ciência do Consumo, Synapses S.A., Behappy E-Commerce and Zoombox CRM, is a reference in retail studies and a specialist in consumer behavior. Besides having the largest database of consumer data in the country, the company also presents solutions that meet the real needs of retail and industry, and improve the shopper's buying experience.
Through the live broadcast "WhatsApp as a sales channel for retail" the partner companies shared ideas and strategies to integrate CRM techniques in the use of WhatsApp for customer communication. Eduardo Donoso, Education & Solution Engineer, from Bnex, and Giovane Romagnolo, Commercial Coordinator and Customer Success from TalkAll, were present at the event.
The specialists started the live bringing information about the use of WhatsApp in Brazil, the importance of the channels for effective and potential business with customers.
A survey done by Bnex itself, in 2022, brought excellent data for all those who want to use WhatsApp to strengthen the relationship with the consumer: 68% of respondents want to receive offers through the application, that is, there is a great opportunity in sight that needs to be explored.
From there, the professionals brought discussions about the importance of using WhatsApp to capture the audience, as well as good practices when using social media, besides addressing important topics such as the use of a CRM to build customized strategies, segmented and with greater assertiveness to reach the consumer.
The result was excellent: the live was attended by customers, users, and attracted dozens of businessmen and entrepreneurs who want to implement the CRM + WhatsApp double to expand their business.
For those who could not follow it live, the event is available on the Bnex channel on youtube. To watch, just click here and check out this super chat with two retail specialists, bringing the best practices and tips to turn the use of the largest messaging application into a great competitive advantage in business.
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